Interactive 3D virtual characters that serve as a portal to a major media company's technology research and content. Visitors interact with the characters by playing, requesting information, gesturing, sending and leaving messages, or voting on actions.
Characters have distinct characteristics to their personalities, discovered through watching or interacting. They reveal content on sports, history, art, local and world events; they can hail from Telemundo and NBC Universal and can be guides reflecting the knowledge and diversity of Philadelphia.
They may evolve and change characteristics over time, as characters interact with one another and as new characters are introduced. Information provided to or from the characters could become part of a larger, connected network accessible within the building and off site.